NSW NATIONAL PARKS - YOUNG ADULTS CAMPAIGN
New research identified that a generation of young people were disconnected from nature as there was declining visitation to NSW National Parks. Leading the content strategy by delivering strategic videos and articles to align with with audience segments. We helped scale NSW National Parks Facebook and Instagram community and by re-engaging 18 -35 year olds with nature and increasing visitation. Executing a multi-channel strategy content marketing strategy with video and storytelling at the heart we increase visitation and raise awareness of the mental health and wellbeing benefits of nature tourism within the state of NSW Australia. It has been considered NSW National Parks most successful campaign ever.
MHAHS/POZHET - SLHD (NSW HEALTH)
Sydney Local Health District were struggling to engage and register people from specific community groups to access a new HIV home testing kits. We were tasked with developing and executing a social media campaigns to raise awareness and increase the registrations multiple hard to reach community groups.
We created multi-language videos, designed for social media and relevant and accessible for all audiences. Delivering Facebook/Instagram campaigns targeting 6 niche community groups and executing the campaign across 4 bursts throughout the year. Campaign results exceeded all KPIs and tripling their website registrations to access their HIV home-testing kit.
TOUCHSTONE LIFE CARE
With an ambition to revolutionise end of life care and digitise Advance Care Plans. Founder Dr Merran Cooper’s mission to ensure every individual has their medical decisions captured in case they are every is a situation where they are unable to communicate them.
We rebranded the company by bringing to life the a new name Touchstone Life Care developing the brand identity redesign of the website. We optimised the Digital Advance Care Directive product to make it easier to complete and developed new quality video and image ads for effective lead generation campaign on Facebook and Instagram. This dropped the cost per lead by $70 and increased the registrations by 400%.