Touchstone Life Care - 2019 Relaunch
Brand and Digital Marketing


TOPLINE Results

  • 400% increase in conversions to complete the Advance Care Plan product

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Challenge

With an ambition to revolutionise end of life care, Dr Merran Cooper had a vision but needed to refine her digital end of life planning products and drive scale.

strategy

We rebranded the company with a new name (Touchstone Life Care), brand identity and a redesign of the website. We redesigned the Digital Advance Care Directive product to make it easier to complete. We developed new quality video and image ads and an effective lead generation campaign to reach the target audience and convert them to Touchstone Life Care's new digital product.

OUTCOMES

  • A brand new look and feel designed for the target audiences via an accessible, mobile-friendly website.

  • Brought to life the brand personality and key offering.

  • Optimised the path to conversion for prospects through content marketing.

  • 400% increase in conversions to complete Advance Care Plan product

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Screen Shot 2019-03-23 at 12.11.45 pm.png