NSW Health (Pozhet) - Traveling Overseas Campaign

TOPLINE Results

  • Converting over 4000 people to download the check-list the Local Health District plan to run this campaign again.

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Challenge

We were engaged to execute a preventive disease campaign for Australians travelling overseas and at risk of contracting an illness. Objectives included to increase awareness and website traffic to key information checklists on the health risks and preventative tips, as well as retargeting returning Australians to have a health check if at risk.

strategy

Targeting New South Wales travelers leaving or returning from South East Asia, we ran a lead magnet campaign to ensure people were prepared before leaving and when they returned, if they are at risk to see their doctor.

OUTCOMES

  • Campaign exceeded all KPIs and client plan to run this campaign again.

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